- The origins of Graphic Design
- Graphic design in relation to Fine Art
- Graphic Design in relation to Advertising
- Graphic Design as a tool of Capitalism
- Graphic Design as a Political Tool
- Graphic Design and Post-Modernism
- Graphic Design and Social Conscience
Early Art and Graphic Design
Bison and Horses, c. 15,000-10,000 BC
Cave painting, Lascaux, France
Giotto ai Bondone
Betrayal, c. 1305, Fresco, Arena Chapel, Padua, Italy
Heritage of communication
People could not understand the written word as not everyone was educated, visual communication became the main way to interact with other people.
John Everett Millais
Bubbles, 1886
Pears Soap advert
Does adding typography to piece of art make it Graphic Design?
The term Graphic Design
William Addison Dwiggins (successful designer) 1922
Herbert Spencer : Mechanised art
Max Bill and Josef Muller-Brockman : Visual Communication
Richard Hollis
'Graphic Design is the business of making or choosing marks and arranging them on surface to convey an idea"
Paul Rand
Josef Muller-Brockman
'Whatever the information transmitted, it must, ethically and culturally reflect its responsibility to society'
Henri de Toulouse (Fine Artist and Graphic Designer)
Lautrec Aristide Bruant, 1893
La Goule, 1890's
Alphonse Mucha,
Poster for cigarette papers, 1898
Charles Rennie Mackintosh
Scottish Musical Review 1896
Koloman Moser
13th Secession Exhibition, 1902
Peter Behren
AEG, 1910
Saville Lumley
'Daddy what did YOU do in the Great War', 1915
Alfred Leete
Britons (Kitchener) Wants you! 1914
James Montgomery
Uncle Sam poster
Julis Gipkens
Trophies of the Air War, 1917
Wassily Kandinsky
Compostion VIII (1886-1944)
El Lissitzky
Beat the whites with the red wedge, 1919
F.H Stingermore (UK)
London Underground Map, 1931-2
Harry Beck
London Underground Map, 1933
Simon Patterson
The Great Bear, 1992
uses stars and places them on underground lines. e.g. the football line has famous footballers on
Oskarscheemmer (Germany)
Bauhaus logo, 1922
Herbert Bayer
Kandinsky 60th birthday exhibition, 1926
Piet Zwart (Dutch)
Het boek van PTT, 1938 Dutch telephone service book
Herbert Matter (Swiss)
Swiss tourist board 1932-34
Cassandre (French)
L'intrans igeant
Etoile du Nord (Northern Star) 1927
Tom Purvis (UK)
LNER, 1937
Josep Renau (Spainish)
Industry of war, 1936
Stalingrad : The New Star of Freedom, 1942
used screen print in a way it had never been used before
Pere Catala i Pic (Spanish)
Lets squash Fascism, 1936
V.Deni and N.Dolgorukov (Russia)
G.Klucis
In the storm of the 3rd year of a five year plan, 1930
Abram Games
Catalogue for exhibition of science, Festival of Britain, 1951
Paul Rand
Advert for Jacqueline Cochran, 1946
Saul Bass
Title graphics for anatomy of a murder, 1956
Man with the golden arm, 1955
Paul Rand
Logo for American broadcasting company (abc) 1962
Poster for IBM, 1970
F.H.K
Stop Nuclear Suicide Poster, 1960
Seymour Chwast/Push Pin Studio
End bad breath, 1968
Art workers coalition
Q. and babies A. and babies, 1970
Hipgnosis 10CC
Deceptive Bends Sleeve Design, 1977
Jamie Reid
Sex pistols 'never mind the bollocks', 1977
Peter Saville
FAC 001, The Factory Club Night
The use hearing protection logo became a trademark for the Factory club
Neville Brody - Post-modernism
The Face magazine covers, 1986
Chembawamba
Pictures of starving children sell records, 1986
Designers republic
Pop will eat itself, Ich Bin Ein Auslander (I'm an outsider) 1994
Mark Farrow (Farrow Design)
Spiritualised, ladies and gentlemen we are floating in space, 1997
Olivero Toscani
Benetton Adverts, 1990-1992
Judy Blance
Keep Britain tidy, T-shirt design 1992
Summary
uses stars and places them on underground lines. e.g. the football line has famous footballers on
Oskarscheemmer (Germany)
Bauhaus logo, 1922
Herbert Bayer
Kandinsky 60th birthday exhibition, 1926
Piet Zwart (Dutch)
Het boek van PTT, 1938 Dutch telephone service book
Herbert Matter (Swiss)
Swiss tourist board 1932-34
Cassandre (French)
L'intrans igeant
Etoile du Nord (Northern Star) 1927
Tom Purvis (UK)
LNER, 1937
Josep Renau (Spainish)
Industry of war, 1936
Stalingrad : The New Star of Freedom, 1942
used screen print in a way it had never been used before
Pere Catala i Pic (Spanish)
Lets squash Fascism, 1936
V.Deni and N.Dolgorukov (Russia)
G.Klucis
In the storm of the 3rd year of a five year plan, 1930
Abram Games
Catalogue for exhibition of science, Festival of Britain, 1951
Paul Rand
Advert for Jacqueline Cochran, 1946
Saul Bass
Title graphics for anatomy of a murder, 1956
Man with the golden arm, 1955
Paul Rand
Logo for American broadcasting company (abc) 1962
Poster for IBM, 1970
F.H.K
Stop Nuclear Suicide Poster, 1960
Seymour Chwast/Push Pin Studio
End bad breath, 1968
Art workers coalition
Q. and babies A. and babies, 1970
Hipgnosis 10CC
Deceptive Bends Sleeve Design, 1977
Jamie Reid
Sex pistols 'never mind the bollocks', 1977
Peter Saville
FAC 001, The Factory Club Night
The use hearing protection logo became a trademark for the Factory club
Neville Brody - Post-modernism
The Face magazine covers, 1986
Chembawamba
Pictures of starving children sell records, 1986
Designers republic
Pop will eat itself, Ich Bin Ein Auslander (I'm an outsider) 1994
Mark Farrow (Farrow Design)
Spiritualised, ladies and gentlemen we are floating in space, 1997
Olivero Toscani
Benetton Adverts, 1990-1992
Judy Blance
Keep Britain tidy, T-shirt design 1992
Summary
- Graphic Design is a relatively young discipline
- Link between Graphic Design and different disciplines eg. fine art, advertising are becoming more increasingly blurred.
- Although born out of consumerist/capitalist interest, Graphic Design is arguably becoming increasingly concerned with social issues
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