Saturday 21 December 2013

OUGD504: Design Production - Design for Print and Web ISTD Initial Research

When I first chose the Type Factory brief I carried out some quick secondary research on the web of other museum branding and branding for non-museum establishments. 


Gardiner Museum














OUGD504: Design Production - Design for Print and Web ISTD Initial Research

Now that I have chosen my brief I wanted to have a look at some of the existing branding and wayfinding which is in use at the moment. I carried out a quick search and came up with these select few. I really liked the use of colour and image within all of these examples. I think that an image is an important pat of branding as people usually remember an image more than they remember type. This being said, my brief has been set by ISTD which I think I need to take into consideration. My museum needs to match up to the standards of the others at the moment if it is to stand any chance of being visited. These examples represent my aims for the end of the module.