OUGD505: Design Practice 2 - Product, Range, Distribution (Academy Museum)

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The Academy are currently building the Academy Museum. It is due to be opened in 2017. I think it would be interesting to brand the Academy Museum for studio brief 2. 

OUGD505: Design Practice 2 - Product, Range, Distribution (The Bafta's)

As the project is based on Product RANGE and distribution I wanted to look into other prestigious awards ceremonies like the Oscars. The British version of the Oscars is the BAFTA's.

The British Academy Film Awards are presented in an annual award show hosted by the British Academy of Film and Television Arts(BAFTA). It is often considered to be the British counterpart of the Academy Awards.^[1][2][3] As of 2008, it has taken place in Central London at the Royal Opera House, the latter having taken over from the flagship Odeon cinema on Leicester Square. The 67th British Academy Film Awards took place on 16 February 2014.^[4]

British Academy of Film and Television Arts (BAFTA) was founded in 1947 as The British Film Academy, by David Lean, Alexander Korda, Carol Reed, Charles Laughton, Roger Manvelland others. In 1958, the Academy merged with The Guild of Television Producers and Directors to form The Society of Film and Television, which eventually became The British Academy of Film and Television Arts in 1976.

BAFTA's stated charitable remit is to "support, develop and promote the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public". In addition to high profile awards ceremonies BAFTA runs a year-round programme of educational events including film screenings and tribute evenings. BAFTA is supported by a membership of about 6,000 people from the film, television and video game industries.

The Academy's awards are in the form of a theatrical mask designed by American sculptor Mitzi Cunliffe, which was commissioned by the Guild of Television Producers in 1955.

The ceremony previously took place in April or May and since 2002 it takes place in February in order to precede the Oscars. The awards are mostly open to all nationalities, though there is an award for Outstanding British Film and Outstanding Debut by a British Writer, Producer or Director. Only for UK films are eligible for the categories of The British Short Film and British Short Animation awards.

The Awards ceremony is delayed broadcast on British television the same evening (usually BBC One), and across the world.

From 2000 to 2007 the ceremonies took place at the flagship Odeon cinema on Leicester Square. As of 2008, the ceremonies take place at theRoyal Opera House.

Until 2012, the mobile network Orange sponsored the awards and starting in 2013 Orange's parent company, EE, began sponsorship.

OUGD505: Design Practice 2 - Studio Brief 2 (Areas of Design)

Part of the brief states that my research must cover 2 areas of design. I think that it is hard to just pick 2 areas as design tends to fit into all of the options. 

The brief:

Responding to the feedback you received, you should develop and produce a range of responses relating to a minimum of two of the following areas of design:

Publishing & Editorial
Information & Way-finding
Branding & Identity
Product & Packaging
Retail & Promotion

Your work should practically and conceptually explore the possible products, ranges and methods of distribution that you have investigated and analysed in your primary and secondary research. Your work should also reflect your own creative ambitions within graphic design as well as being focused towards your chosen audience.

Given that I have to choose which option best suits my design I have chosen to focus on Editorial and Publishing and Branding and Identity.

I have chosen these for the following reasons:

E&P

• Brochure design
• Publication
• Web design (layout)

B&I

• Logo
• Brand guidelines
• Website
• Posters
• Tickets
• Billboards
• Stationary

Though I have chosen these two areas I do think that my work could fit into a few other areas such as Information and Wayfinding and Retail and Promotion. 

OUGD505: Design Practice 2 - Product, Range, Distribution (Ellen Degeneres)

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Ellen DeGeneres was the 2014 host of the Oscars ceremony. She has hosted twice including this time. 

From the star-studded selfie that took down Twitter to a recount of Jennifer Lawrence's fall at last year's ceremony, Ellen made her mark on Oscar night.

Ellen took time during hosting duties to wrangle a selfie with some of the biggest stars in Hollywood, including Meryl Streep, Jennifer Lawrence, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey, Channing Tatum, Jared Leto, Lupita Nyong'o and Lupita's date, her brother Peter Nyong'o. 

Ellen also became the most popular woman in Hollywood when she brought the crowd two boxes of hot pizza.

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Bio:

Ellen Lee DeGeneres (born January 26, 1958) is an American comedian, television host, actress, writer, and television producer.^[1] She was the star in the popular sitcom Ellen from 1994 to 1998, and has her syndicated talk show The Ellen DeGeneres Showsince 2003.

Her stand up career started in the early 1980s, culminating in a 1986 appearance on The Tonight Show Starring Johnny Carson, who likened her to Bob Newhart, and invited her for an onscreen chat after her set. She was the first comedienne invited by Johnny Carson to join him, a national, and the most influential endorsement available at the time for comics. As a film actress, she starred in Mr. Wrong (1996), appeared in EDtv (1999), and The Love Letter (1999), and provided the voice of Dory in the Disney-Pixar animated film Finding Nemo (2003), for which she was awarded the Saturn Award for Best Supporting Actress, the only time a voice performance has won a Saturn Award. In 2010 she was a judge on American Idol for its ninth season.

She starred in two television sitcoms, Ellen from 1994 to 1998, and The Ellen Show from 2001 to 2002. During the fourth season of Ellen in 1997, she came out publicly as lesbian in an appearance on The Oprah Winfrey Show. Shortly afterwards, her character, Ellen Morgan, also came out to a therapist played by Winfrey, and the series went on to explore various LGBT issues including the coming-out process. In 2008, she married her long-term girlfriend Portia de Rossi.

DeGeneres has hosted the Academy Awards, Grammy Awards, and the Primetime Emmys. She has authored three books, and started her own record company, Eleveneleven. She has won 13 Emmys, 14 People's Choice Awards, and numerous other awards for her work and charitable efforts.

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Highlights:

OUGD505: Design Practice 2 - Product, Range, Distribution (Oscars Instagram)

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The Academy Instagram:

I follow the Academy on Instagram and look at their profile daily. I plan to use some of the images that they post as inspiration for my final designs. An example of this would be the program and the envelopes that are used by the Academy. I think that whatever I produce must fit in with the rest of the branding that is used by the Oscars, I am lucky that I have an idea of what I need to base my designs around and I will continue to use their instgram to inspire me.