OUGD405 - Coffee Packaging

With the latest brief we have to explore our research theme with the aim to design a product at the end. We were given three different areas to look into;

• Product and Publication
• Product and Packaging
• Product and Distribution

My research theme is coffee, I think the area which would produce the best results would be product and packaging. Though this is the most obvious option to go for I think it could present some great design avenues. 

I started out by looking at cool and interesting packaging which I could adapt and use in my own way.

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This design is very quirky yet simple which is the style I would aim towards. I am a fan of characterisation within design so I would be drawn to this if I saw it in reality. As most coffee drinkers are students and young professionals is style would appeal to them also.

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This design has quite a retro feel to it. I do not think is style works well for coffee but I do like the use of colours. I think this style would work well for car oil or general prints. 

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I really love this design as it is not generic and looks interesting. I would love to create something along these lines within my work but I think I could struggle as it would be quite limiting within the breif of infographics.

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This design is a lot more suited to the breif but I think it is a little over crowded and therefore looses some of its appeal. The colours used are also not that appealing and do not connote coffee. In saying this I think it would definately stand out on supermarket selves.

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I particularly like this design as it is simple, clear and to the point. I think the use of photography is excellent and also a different colour for each packet means that each type of coffee is easy to spot and pick up. I could create something very similar to this though I would have to produce boxes as I do not have the facilities to print onto a packet.


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If I was to produce coffee packaging I would think that this would probably be a style which I would use as it is quite simple to produce.


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Another idea which could be quite interesting as most of the information would be on the belly band. Though this is a different concept I do think that I would be limited with the use of inforgraphics



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