OUGD405 - Primary Research : Coffee in Supermarkets

I went into Morrisons and took photos of all the different varieties of coffee they had to offer. My findings were quite surprising and eye opening. As I am not a coffee drinker I had not paid any attention to the amount of coffee the UK consume and buy. I was shocked by the different variations of coffee and also the amount the store stocked.

The famous coffee franchise Costa has now breached out and is selling their own versions of coffee for people to make themselves. 

There are so many different variations of coffee that it was the biggest stocked hot drink in the store. The UK is famous for being full of 'tea drinkers' I feel that this is changing as the section of Morisons for tea was considerably smaller than the coffee. 

Tea was shortly followed by Hot chocolate which has also become more popular.